ScreenGrab has been working with America’s Milk Processors to expand the reach of their famous “Got Milk?” campaign within the digital world and educate consumers on the health benefits of milk. We have targeted everyone from teens and tweens, to moms and media. We have created the largest online diary presence in the world which included rich media experiences featuring NBA players, instant messenger screens, mobile downloads and the 2424milk.com to position milk as a top-of-mind, nutritional solution for weight conscious consumers. Site included sample meal plans; an interactive weight loss journal; weight-loss tools and calculators, and automatic email reminders to help keep track of eating habits and weight-loss progress.